The Show Must Go on—Virtually—for NYC Real Estate Brokers
- In virus lockdown, tech and ingenuity help keep deals moving
- ‘Now you have to be thinking out, out, out of the box’
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Closing day arrived for two Manhattan condos that brokers Jacky Teplitzky and Barak Dunayer had listed for sale -- and that, in the age of coronavirus, was a problem.
The process, usually an easy glide toward the finish line, is fraught with human interaction as agents, buyers and lawyers all walk through the unit for one final look before the paperwork gets signed. So in an instant, the veteran brokers at Douglas Elliman Real Estate became amateur movie directors, with Dunayer going alone into each apartment, summoning a group Zoom call and starting his show for a live audience.