THOUGHTS FROM LEADERSHIP
The post-9/11 playbook can help us today
That morning, on a routine conference call in an office building in lower Manhattan, I saw two planes fly into the Twin Towers. Stunned, I joined thousands of shocked New Yorkers evacuating amid a cacophony of screaming fire trucks and frantic cries.
That morning, on a routine conference call in an office building in lower Manhattan, I saw two planes fly into the Twin Towers. Stunned, I joined thousands of shocked New Yorkers evacuating amid a cacophony of screaming fire trucks and frantic cries.
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Our Investment Strategy
Re-Inventing Real Estate for the 21st Century
RXR 1.0 – Following the sale of Reckson Associates Realty Corp. to SL Green, RXR was purpose-built with the flexibility to nimbly follow our customers’ needs and stay one step ahead of the market. RXR became a pioneer in redeveloping iconic office buildings for the 21st Century and building affordably-priced housing around transit hubs.
RXR 2.0 – RXR is seeking to re-invent real estate for the 21st Century by providing an unprecedented level of service and experience while optimizing the utilization of our buildings. We are able to do this through leveraging both our physical and digital assets…or what we like to refer to as our “phy-gital” assets.
Investing with RXR