In an interview with ARCHITECT Magazine, Whitney Arcaro, Executive Vice President and Chief Revenue Officer, Residential at RXR, discussed how evolving demographics, hospitality-driven service models, and emotionally intelligent design are transforming multifamily living, and why the future of luxury living hinges on personalization, authenticity, and experience.
Arcaro stated, “One of the biggest disruptors we’re seeing right now is the demographic shift within luxury multifamily living. There’s a growing number of ‘pre-nesters’ couples in their 30s who may be starting families and empty nesters who are choosing to live in multifamily rental communities instead of traditional homeownership. Both groups are drawn to the sense of community, the efficiency of living, and the convenience of having amenities and services right at their fingertips. They are willing to pay a premium for design, convenience, and connection. These are renters by choice.”
