RXR has begun the office-to-residential transformation of 5 Times Square at West 42nd Street and Seventh Avenue. The major mixed-use development, including up to 1,250 apartments reflects Midtown’s broader evolution from an office-heavy district into a “live-eat-play” neighborhood, driven by rezoning and growing demand for residential, dining, and entertainment uses. Speaking of the neighborhood’s evolution, RXR Executive Vice President, Whitney Arcaro said, “Midtown South rezoning has unlocked an exciting next chapter for this neighborhood, one where new housing is paired with a vibrant food-and-beverage scene and a renewed sense of place.
